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Fieldwork is not just a numbers
game, but numbers help
Our self-managed consumer
panels - currently 120,000 active
offline and 60,000 active Online
(with a 30-40% response rate) -
are still growing
Five reasons why clients trust our
panel to produce quality data:
They can be sampled to accurately
represent Australian population
demographics as defined by the
Australian Bureau of Statistics
The majority of panel members
have been recruited using offline
methodologies - effectively ruling
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out concerns associated with
online self-selection recruitment
Sophisticated validation methodologies
prevent panelist over-use and ensure
member authenticity by excluding
'professional respondents'
We have formed an online community.
We have a healthy relationship with
our panelists - they're responsive
because they want a voice in shaping
the future
And we never sell or share our panel,
so you can be sure that when you pay
for clean data, on time and on budget,
that's exactly what you'll get |
